According to Facebook’s guidebook for advertising agencies, there are a few key strategies for creating effective videos.
First, it’s essential to use a 9:16 aspect ratio for videos to fit smartphone screens. Since most people use their phones in portrait mode, a vertical layout prevents blank spaces at the top and the bottom, or the need for viewers to turn their phones sideways—both of which can be inconvenient.
Another critical point is to include a clear, attention-grabbing message within the first three seconds. This is just like on the homepage of a website: if users don’t quickly see what they’re looking for, they’ll likely leave. In videos, the initial moments are crucial for conveying what the content is about.
Finally, featuring real people in your video can make a big impact. Showing smiling faces, especially of people using the product, helps build a connection with viewers more effectively than just images of scenery or products. Whether it’s a video or a website, this approach can improve viewer engagement, making it more likely they’ll watch until the end. Following these strategies can even increase conversion rates by up to 25%.
These tips may seem simple, but they’re vital and always worth keeping in mind.
