• A Surge in Digital Fraud

    A Surge in Digital Fraud

    When a friend of mine was locked out of his Facebook account and forced to start anew, he was immediately bombarded with fraudulent messages. This scenario is not uncommon; often, right after we update our information or make changes online, we become targets for scam emails. These scammers employ a myriad of tactics. One common…

    …Read More

  • The Enduring Charm of Print in Travel

    The Enduring Charm of Print in Travel

    With smartphones nearing ubiquitous adoption in Japan, virtually all travel-related needs—from vehicle schedules and hotel reservations to maps, sightseeing guides, restaurant and shopping details, and even translations—can be conveniently managed on these devices. In many instances, both ticketing and payments can be seamlessly executed on a smartphone. The notable exception in the realm of travel…

    …Read More

  • Delivering a Trival Item – Now and Then

    Delivering a Trival Item – Now and Then

    Yesterday, witnessing a delivery person dropping off a file at the neighboring office triggered a memory of an old comedy sketch I used to enjoy. The bit featured a greengrocer cheerfully announcing, “Hello! I’m a greengrocer! I’m here to deliver your order! Today I have one onion for you!” It humorously questioned the practicality of…

    …Read More

  • Time Traditions and Hidden Financial Impact

    Time Traditions and Hidden Financial Impact

    The convention of starting breaks at noon and salary payments on the 25th of each month is widely observed, particularly in larger corporations in Japan. It’s a norm that many of us accept without much thought. However, the practical implications of these seemingly arbitrary timings can be surprisingly significant. For instance, while passing a bank…

    …Read More

  • DX-Navigating the Gap Between Ideal and Reality

    DX-Navigating the Gap Between Ideal and Reality

    At a recent event, I had the opportunity to listen to a compelling lecture by a famous Japanese entrepreneur Mr. Horie, often referred to as “Horiemon,” which I’m eager to share insights from. The focal point of his talk was the digital transformation (DX) journey, and he immediately set the tone with a provocative statement:…

    …Read More

  • What is “Black Hat SEO”?

    What is “Black Hat SEO”?

    In English, the term “black hat” typically connotes a villain or wrongdoer, a usage that traces its origins to old Western films where heroes wore white hats and villains donned black ones. In the contemporary landscape of IT and the internet, “black hat” is frequently associated with hackers who engage in unauthorized intrusion into computers…

    …Read More

  • AI Revolutionizes Maintenance: From Data Centers to Air Conditioners

    AI Revolutionizes Maintenance: From Data Centers to Air Conditioners

    The announcement that Sakura Internet, a prominent Japanese webserver hosting firm, will employ artificial intelligence (AI) for data center inspections has captured widespread attention, significantly boosting its stock price in the process. In a related development, an AI specialist I spoke with recently shared insights into a similar application of AI within his organization. They…

    …Read More

  • Common Pitfalls in SNS Marketing

    Common Pitfalls in SNS Marketing

    The comparison of Japan Airlines’ (JAL) and All Nippon Airways’ (ANA) Instagram accounts has recently sparked considerable interest on the web. Curious, I took a look myself, and the observations many have made are spot on. JAL’s Instagram feed is a visual journey, showcasing stunning landscapes from across Japan and beyond. The images are captivating…

    …Read More

  • Japan’s Hesitation Towards Recurrent Education

    Japan’s Hesitation Towards Recurrent Education

    The concept of “recurrent education,” surprisingly, has not gained widespread recognition in Japan. This term refers to the ongoing process of education that individuals engage in throughout their lives, even after entering the workforce. In Japan, this often takes the form of continuing education without taking time off from work, commonly known as “relearning for…

    …Read More

  • Targeting the Future -The Revolution of Personalized Marketing

    Targeting the Future -The Revolution of Personalized Marketing

    Let me talk a bit about the evolution of marketing strategies. In the past, traditional advertising cast a wide net, often not specifying a target audience. This approach was evident in mediums like street billboards, TV commercials, and print ads in newspapers and magazines. While there was some level of targeting—like selecting late-night TV slots…

    …Read More

  • Negtive Comments Come First.  Ignore.

    Negtive Comments Come First. Ignore.

    Yesterday, I came across a story where a famous critic slammed ChatGPT. ” Sentences generated with ChatGPT not only have many errors, but may also have statements that are false or even untrue.” This is probably true. I’ve seen it a few times too. And the critic’s final remark was, “That’s why it’s useless.” It…

    …Read More

  • The Misadventures of Misaligned Sales Pitches

    The Misadventures of Misaligned Sales Pitches

    The crux of the matter is the often stark difference between what one intends to communicate and what the listener is interested in or wishes to hear. This discrepancy can be quite significant. Take, for instance, the scenario of a car salesman with an engineering background. He might be keen to delve into the sophisticated…

    …Read More