The main goal of an e-commerce site is obviously to get customers to buy stuff. If it can’t do that, then what’s the point?
But there’s actually another purpose: using the site to drive traffic to a physical store by showcasing a wide range of products.
It’s pretty rare for a typical store website to feature so many items. Most aren’t designed for that kind of display, which is why e-commerce sites are so effective. They let you easily add a ton of products and automatically organize and display them by category. Plus, the more products you showcase, the more appealing your store looks, making it more likely that customers will want to visit in person.
There are probably a lot of people who have checked out a store’s e-commerce site and later decided to visit them
Also, having lots of products and detailed descriptions is great for SEO.
So, it’s smart to use e-commerce sites as a comprehensive marketing tool, not just for selling.
