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tourist in Japan

The Enduring Charm of Print in Travel

With smartphones nearing ubiquitous adoption in Japan, virtually all travel-related needs—from vehicle schedules and hotel reservations to maps, sightseeing guides, restaurant and shopping details, and even translations—can be conveniently managed on these devices. In many instances, both ticketing and payments can be seamlessly executed on a smartphone. The notable exception in the realm of travel that remains beyond the smartphone’s domain is the passport.

Despite this digital convenience, however, a significant number of tourists navigating the streets of Shibuya still rely on traditional paper pamphlets, guidebooks, and maps. A portion of these travelers prefer using cash for transactions.

There’s a particular charm in browsing through free local information magazines and store pamphlets available at hotels. These printed materials often offer exclusive coupons, unique insights, and information that might not be available online. The included maps are also unexpectedly handy.

Interestingly, many hotels in Japan provide these local information magazines in English. They offer an engaging glimpse into the locale.

As we progress further into the smartphone era, it becomes clear that, despite the surge in digital adoption, print media related to travel continues to hold a significant place. Its persistence underscores a blend of tradition and modernity in how we explore and experience new places.

 

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Author:
Shuichi Shimizu
CEO and Founder of Mahana Corporation
Leading Digital Marketing Agency in Tokyo, Japan