Tag: social media
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Using Personal SNS for B2B Business
This continues the previous article, where we shared examples of B2B companies successfully using official Facebook and Twitter (now X) accounts. Today, let’s look at how social media—typically seen as a personal space—can also be leveraged for business. Even Facebook, often viewed as a platform for personal interests, can be surprisingly effective for work. Firstly,…
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Is Social Media Not Suitable for Japanese B2B Business?
In Japan, social media—especially Facebook—has traditionally been viewed as a platform mainly for personal hobbies, not for work or B2B business. It was generally thought to be effective for promoting consumer products but less suitable for marketing large-scale services or industrial equipment for companies. However, the reality is that many B2B companies in Japan are…