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Tag: SNS Marketing

  • Common Misunderstandings About Social Media Advertising in Japan

    Common Misunderstandings About Social Media Advertising in Japan

    We often receive inquiries from international clients who want to run paid ads on Japanese social media platforms such as LINE, TikTok, Instagram, or Facebook. Many of them have done some research beforehand and know that these platforms have high user shares in Japan. Naturally, they expect strong results from advertising on them. While it’s…

  • Perseverance is Important in Social Media Marketing!?

    Perseverance is Important in Social Media Marketing!?

    This phase is true: the most important thing in social media (SNS) marketing is perseverance. This applies to both free SNS tools like Facebook and Instagram, as well as blogs. When starting a business or a store, many people, actually about two out of three, consider using blogs or SNS to attract customers. They might…

  • Common Pitfalls in SNS Marketing

    Common Pitfalls in SNS Marketing

    The comparison of Japan Airlines’ (JAL) and All Nippon Airways’ (ANA) Instagram accounts has recently sparked considerable interest on the web. Curious, we took a look ourselves, and the observations many have made are spot on. JAL’s Instagram feed is a visual journey, showcasing stunning landscapes from across Japan and beyond. The images are captivating…