Tag: Marketing strategy
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Performance-Based Contracts in Marketing
From time to time, we receive requests from both domestic and international clients asking if we can structure our web marketing contracts on a performance-based (success fee) model. At first glance, this kind of setup sounds appealing because it allows for larger rewards when things go extremely well. However, we generally decline such arrangements for…
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SEO or Online Ads: Which Brings Faster Results?
This is a topic that often comes up in our industry and one that many of our clients ask us about. Of course, there’s no simple answer to the question, “Which is better?” Both SEO and online advertising have their pros and cons, so the right answer is that both can be good depending on…