Tag: Japan marketing
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Common Misunderstandings About Social Media Advertising in Japan
We often receive inquiries from international clients who want to run paid ads on Japanese social media platforms such as LINE, TikTok, Instagram, or Facebook. Many of them have done some research beforehand and know that these platforms have high user shares in Japan. Naturally, they expect strong results from advertising on them. While it’s…
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Updated Search Engine Usage Statistics
Sometimes, overseas clients ask whether Yahoo still holds a large share in Japan. In most cases, it’s someone who used to live in Japan or has some experience with Japan-specific web marketing. It’s true that just a few years ago, while Google dominated in most countries, Yahoo was still holding strong in Japan and Taiwan.…