Tag: Japan market
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The Challenge for Foreign Companies in Japan: Overcoming Brand and Domestic Bias
Recently, we wrote about brand loyalty and the strong preference for domestic products in Japan, and this topic connects closely to another challenge—how these tendencies can become major obstacles when foreign companies enter the Japanese market. Even when a product is highly successful and well-regarded in its home country, it can struggle to gain traction…
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Brand Loyalty and Domestic Preference in Japan
Every country has some level of brand loyalty and domestic preference, but in Japan, both are especially strong. Let’s start with brand loyalty. While fewer people today blindly worship top French or Italian luxury brands compared to the past, many still take pride in owning and showing off branded goods. And it’s not just luxury…