Tag: Google
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Content is King
In the US SEO industry, there’s a popular saying: “Content is King.” This phrase emphasizes that for a website’s SEO (Google optimization), nothing is more crucial than the quality of its content. This concept predates Google’s current emphasis on content. Tactics like keyword stuffing or aggressively building external links are seen as superficial in SEO…
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Mistaken Ways of Creating a Website
Who among these individuals can effectively create a website that attracts customers? 1. Founding CEO 2. Fashion designer 3. IT staff 4. Sales staff The answer is… none of them. To begin with, a founding CEO often tends to be too emotionally invested in the company’s narrative, focusing on its struggles, success stories, and history—topics…
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Creating Your Own Brand
A few years ago, Google started prioritizing the actual content itself as a key factor in determining search rankings. They also began considering the authority of the author as a measure of content quality. For instance, when it comes to articles about topics like dieting, content written by professionals such as doctors and nutritionists tends…