Tag: Global Marketing
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Understanding Western Company Structures: Why Translation Isn’t the Japan Branch’s Job
From time to time, we receive direct requests from the headquarters of Western companies—often those that already have well-established branches in Japan—to either translate or review the Japanese version of their websites. At first, we found it puzzling. Why would the headquarters contact us directly instead of going through their Japan office? These branches often…
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Left-Hand Drive Japanese Cars, Right-Hand Drive Foreign Cars
Most Japanese cars in Japan are right-hand drive, with a few exceptions for luxury sports cars. They’re designed this way to suit Japanese roads, while other countries like Germany use left-hand drive. If these cars had been sold as left-hand drive from the start, they likely wouldn’t have gained the same popularity in Japan. The…