Tag: Digital Marketing in Japan
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Guest Posting is Not Popular in Japan
We often receive inquiries from overseas customers asking about websites where they can post guest articles. Guest posting is a method where an article you’ve written is published on a third-party blog or informational site. Including links and references to your own website in the article is believed to benefit SEO, and there are even…
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Using “No. 1” in Advertising is Banned
In Japan, it’s well known that terms like “No. 1,” “the best” and “the largest” in advertising are regulated. These expressions aren’t outright banned, but when used, they require solid evidence that must be available for verification. This is why many ads on the streets use phrases like “one of the largest in Japan” or…
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Is Social Media Not Suitable for Japanese B2B Business?
In Japan, social media—especially Facebook—has traditionally been viewed as a platform mainly for personal hobbies, not for work or B2B business. It was generally thought to be effective for promoting consumer products but less suitable for marketing large-scale services or industrial equipment for companies. However, the reality is that many B2B companies in Japan are…
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Why is Digital Marketing Work Enjoyable?
What we find fulfilling about working in the digital marketing field is the tangible results of our efforts, quantifiable through clear metrics. Take SEO, for example. We implement SEO strategies on our clients’ websites and monitor how the keywords perform in rankings. Initially, a keyword might rank below the 100th position, but seeing it climb…
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The Enduring Charm of Print in Travel
With smartphones nearing ubiquitous adoption in Japan, virtually all travel-related needs—from vehicle schedules and hotel reservations to maps, sightseeing guides, restaurant and shopping details, and even translations—can be conveniently managed on these devices. In many instances, both ticketing and payments can be seamlessly executed on a smartphone. The notable exception in the realm of travel…