Tag: digital marketing
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User Engagement vs. Bounce Rate
Over a decade ago, one of the primary metrics for measuring a website’s effectiveness was page views (PV). That is, the number of times a page was viewed. Page views (roughly speaking) count how many times a page is opened. So in extreme cases, someone could simply open and close the same page repeatedly, and…
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Corporate Site & Shop Site
This is a question we occasionally receive from customers. Some companies that specialize in online shops only maintain their shop site without creating a separate corporate website with detailed company information. They often say that their shop site is sufficient for attracting customers and that it already includes basic company details. While this approach might…
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Perseverance is Important in Social Media Marketing!?
This phase is true: the most important thing in social media (SNS) marketing is perseverance. This applies to both free SNS tools like Facebook and Instagram, as well as blogs. When starting a business or a store, many people, actually about two out of three, consider using blogs or SNS to attract customers. They might…
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Consulting About Anything and Everything Doesn’t Sell
When it comes to consulting, many smaller firms or solo consultants often try to attract customers by claiming, “We can handle any industry and any type of consultation!” However, this approach tends to lack impact and makes it harder to stand out or attract clients effectively. Instead, specialization can make all the difference. For example,…
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The Role of Business Matching Sites
If you frequently shop online, you likely have a few favorite sites you always turn to. Platforms like Amazon, Yodobashi, Yahoo!, and Rakuten are incredibly user-friendly for members, so most people tend to visit those sites first, search for what they need, and make their purchase. But what about B2B? When searching for a reliable…
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Why Your Site Isn’t Searchable Overseas
It’s common to hear complaints from Japanese companies that their website appears at the top of search results for their company name in Japan but not in searches from other countries. Depending on the situation and the environment of the customer experiencing the issue, one or more of the following could be the cause: 1.…
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Using “No. 1” in Advertising is Banned
In Japan, it’s well known that terms like “No. 1,” “the best” and “the largest” in advertising are regulated. These expressions aren’t outright banned, but when used, they require solid evidence that must be available for verification. This is why many ads on the streets use phrases like “one of the largest in Japan” or…
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The Various Effects of Digital Advertising
When running paid digital ads, like Google search ads, you can track various metrics that reflect the campaign’s performance. One major advantage of digital advertising is the visibility of results—something much harder to achieve with traditional, non-digital ads. There are numerous metrics to monitor, such as: Impressions Clicks Click-through rate (CTR: clicks / impressions) Cost…
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Is it Advantageous to Use .jp?
Sometimes, overseas clients ask us whether it’s beneficial to use a .jp domain when creating a Japanese website. They also inquire if hosting the website on a server in Japan is necessary for a .jp domain. Firstly, using a .jp domain doesn’t provide any advantage or disadvantage in terms of search engine rankings in Japan.…
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For Some Reason The Number of Input Fields on Forms Keep Increasing
It’s widely acknowledged in web development that the fewer input fields a contact form has, the more inquiries it tends to receive. We learned this early on and always emphasize it to my clients. We know people often give up on forms with an excessive number of input fields the moment they encounter them. Sometimes…
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Mail Magazine Common Knowledge and Not So Common Knowledge
Sending Frequency Doesn’t Affect Unsubscribe Rates You might think that sending an email newsletter every day would annoy recipients and lead them to unsubscribe. However, according to a survey*, the unsubscribe rate remains the same whether you send emails once a month or 30 times. Even the open and click rates don’t change significantly. This…
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Should You Include The Date?
The same applies to new information, blogs, customer testimonials, and so on. Including dates is obviously better—it’s common sense. However… That’s true only for those who can update content frequently. If updates aren’t feasible, it’s preferable to omit dates altogether. If the latest post in the “latest information” section is from three years ago, it…
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Mistaken Ways of Creating a Website
Who among these individuals can effectively create a website that attracts customers? 1. Founding CEO 2. Fashion designer 3. IT staff 4. Sales staff The answer is… none of them. To begin with, a founding CEO often tends to be too emotionally invested in the company’s narrative, focusing on its struggles, success stories, and history—topics…
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Why is Digital Marketing Work Enjoyable?
What we find fulfilling about working in the digital marketing field is the tangible results of our efforts, quantifiable through clear metrics. Take SEO, for example. We implement SEO strategies on our clients’ websites and monitor how the keywords perform in rankings. Initially, a keyword might rank below the 100th position, but seeing it climb…
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The Misadventures of Misaligned Sales Pitches
The crux of the matter is the often stark difference between what one intends to communicate and what the listener is interested in or wishes to hear. This discrepancy can be quite significant. Take, for instance, the scenario of a car salesman with an engineering background. He might be keen to delve into the sophisticated…