Tag: business
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Having A Strategy is Important
This was spoken about during a mini-course at a business school. It’s simple yet so true: there is no inherently right or wrong strategy. You can’t know the outcome of any strategy until you put it into action. But one thing is clear—there’s a significant difference between having a strategy and not having one. When…
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Using Personal SNS for B2B Business
This continues the previous article, where we shared examples of B2B companies successfully using official Facebook and Twitter (now X) accounts. Today, let’s look at how social media—typically seen as a personal space—can also be leveraged for business. Even Facebook, often viewed as a platform for personal interests, can be surprisingly effective for work. Firstly,…