Tag: Brand
-
Request for Unified Image
When working in marketing for large Western companies, there’s often a strong emphasis on maintaining a unified brand image. This is especially true for high-end fashion brands, but it also applies to B2B IT companies. In these companies, there are strict rules about logo usage, color schemes, photos, and layouts. For instance, when a European…
-
Creating Your Own Brand
A few years ago, Google started prioritizing the actual content itself as a key factor in determining search rankings. They also began considering the authority of the author as a measure of content quality. For instance, when it comes to articles about topics like dieting, content written by professionals such as doctors and nutritionists tends…