Tag: advertising
-
Brand Safety
In the world of internet advertising, the term “brand safety” comes up from time to time. According to Wikipedia, the definition is as follows: “Brand safety is a set of measures that aim to protect the image and reputation of brands from the negative or damaging influence of questionable or inappropriate content when advertising online.”…
-
Using “No. 1” in Advertising is Banned
In Japan, it’s well known that terms like “No. 1,” “the best” and “the largest” in advertising are regulated. These expressions aren’t outright banned, but when used, they require solid evidence that must be available for verification. This is why many ads on the streets use phrases like “one of the largest in Japan” or…
-
Declining Ad Click-through Rates
While there’s no exact stats, it’s generally believed that click-through rates on internet ads have been declining, similar to open rates for email newsletters. Twenty years ago, when people were new to the Internet, many would click on ads at the top of Google and other search results without much hesitation. But as people became…