For many years now, it’s been widely understood that Google prioritizes website content over superficial technical tweaks or external link-building. Many of you may already be aware of this.
What Google values in a website’s content isn’t copied information from elsewhere or AI-generated filler; but original, high-quality content that provides real informational value. That’s what gets prioritized in search rankings.
In recent years, usability, that is, how convenient or helpful a site is for users, has also become a major factor in evaluation.
For example, if users visit your site but immediately leave, the site is considered low-value. The higher the bounce rate, the lower your rankings are likely to be. On the other hand, if users stay on a page for a long time or browse multiple pages within the same site, it signals that the site is useful and easy to navigate, earning higher rankings.
So it’s no longer just about having good content. Improving user flow and enhancing usability across the site has become a crucial part of SEO strategy today. By refining the user journey, you not only increase convenience but also improve your search rankings.
