One of the coffee shops near our office has a morning-only menu called “Quick Serve Coffee” As the name suggests, they pour the coffee into a cup and serve it right away, making it perfect for those busy mornings when you’re short on time. The name is straightforward —it requires no explanation and is easy for everyone to get. Plus, it saves the barista from being asked, “Which one is ready?”
You can see similar trends in convenience store products too. For instance, there are vegetable juices called “Jitsu Yasai” (Full of Vegetable Juice), nutritional bars named “Ippon Manzoku Bar” (Satisfied with One Bar), and low-fat milk labeled “Milk with 70% Less Fat.” It seems like more and more products are using clear names that attract consumers instead of going for something overly complicated or obscure.
Using direct names is actually a smart move for SEO, too. It’s better to include your product or service name in your website’s title instead of opting for something personal or unrelated to your business. For example, if you’re opening a ramen shop in Shibuya that specializes in miso ramen, you’d want to name it “Shibuya Miso Ramen” or “Popular Miso Ramen Shibuya” instead of something like “Mahana.” By aligning your shop name with commonly searched keywords, you’ll have a big advantage in search results.
It wouldn’t be surprising if this kind of straightforward naming becomes a more popular marketing strategy in the future.
