This is a question we occasionally receive from customers.
Some companies that specialize in online shops only maintain their shop site without creating a separate corporate website with detailed company information. They often say that their shop site is sufficient for attracting customers and that it already includes basic company details.
While this approach might work fine for small, individual-level stores that are successfully attracting customers, it’s a different story if you’re operating as a corporation, looking to grow your customer base, or aiming to attract corporate clients. In such cases, we recommend having a dedicated corporate website separate from your shop site.
Here are a few reasons why:
More customer touchpoints: A corporate website provides an additional channel to attract potential customers, increasing overall inflow.
Better SEO opportunities: Corporate sites are often easier to optimize for search engines, helping improve visibility.
Builds trust: Having a corporate website adds credibility and professionalism.
Meets customer expectations: Many customers actively seek detailed company information, which a shop site often lacks.
Mutual SEO benefits: Linking between your corporate site and shop site can enhance SEO for both.
We’ve analyzed data from several clients managing both domestic and international websites. Unsurprisingly, we found that many visitors who discovered the corporate site through search results ended up navigating to the shop site to make purchases. Additionally, corporate clients often use the corporate website for inquiries, while individual customers typically use the shop site.
Corporate clients, in particular, tend to scrutinize company information before making decisions. They want to thoroughly review the company’s profile, history, the CEO’s message, and other relevant details, which are best presented on a corporate website.
From a strategic standpoint, having an independent corporate website alongside your shop site makes a lot of sense.
