In the US SEO industry, there’s a popular saying: “Content is King.” This phrase emphasizes that for a website’s SEO (Google optimization), nothing is more crucial than the quality of its content.
This concept predates Google’s current emphasis on content. Tactics like keyword stuffing or aggressively building external links are seen as superficial in SEO strategy. The true path to success lies in enhancing the quality of the content on your website. This principle is fundamental but often overlooked by SEO companies focused solely on technical aspects.
As mentioned recently, professional-grade writing is highly valued. It’s essential that content is not only well-written but also easy for users to comprehend and abundant in information.
For instance, one of our clients saw their search rankings improve significantly due to the professional and user-friendly content crafted by a certified tax accountant and social insurance labor consultant mentioned earlier. This is a prime example of “Content is King.”
Another interesting case involved a Japanese website created by an overseas client. While the content was excellent, the direct translation from English made the text awkward in Japanese. After refining it to be more natural and readable, the keyword’s search ranking immediately rose, and traffic increased. This, too, underscores the power of “Content is King.”
When your website isn’t ranking well, it’s crucial to revisit the basics. Check whether your content is truly comprehensive, understandable, and beneficial for your users.
