Category: Digital Marketing Hints
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The Purpose of an EC Site is Not Just Sales
The main goal of an e-commerce site is obviously to get customers to buy stuff. If it can’t do that, then what’s the point? But there’s actually another purpose: using the site to drive traffic to a physical store by showcasing a wide range of products. It’s pretty rare for a typical store website to…
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Is it Advantageous to Use .jp?
Sometimes, overseas clients ask us whether it’s beneficial to use a .jp domain when creating a Japanese website. They also inquire if hosting the website on a server in Japan is necessary for a .jp domain. Firstly, using a .jp domain doesn’t provide any advantage or disadvantage in terms of search engine rankings in Japan.…
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Mail Magazine Common Knowledge and Not So Common Knowledge
Sending Frequency Doesn’t Affect Unsubscribe Rates You might think that sending an email newsletter every day would annoy recipients and lead them to unsubscribe. However, according to a survey*, the unsubscribe rate remains the same whether you send emails once a month or 30 times. Even the open and click rates don’t change significantly. This…
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Should You Include The Date?
The same applies to new information, blogs, customer testimonials, and so on. Including dates is obviously better—it’s common sense. However… That’s true only for those who can update content frequently. If updates aren’t feasible, it’s preferable to omit dates altogether. If the latest post in the “latest information” section is from three years ago, it…
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Deliberately Aiming for a High Ranking in a Niche Field
When you sell on a major online shop, you can choose your category. If you simply list your book as “business books,” it will be challenging to achieve a high ranking due to intense competition. However, if you narrow down the category of business books further, the competition decreases significantly, making it easier to achieve…
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A Company’s Domain is a Sign of Trust
Until recently, there were situations where you needed to provide a landline number instead of a mobile number for certain applications. The rationale was that mobile numbers were considered less trustworthy. The same scrutiny applies to company phone numbers. Even if a company’s website appears reputable and large, having a phone number starting with 090…
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Content is King
In the US SEO industry, there’s a popular saying: “Content is King.” This phrase emphasizes that for a website’s SEO (Google optimization), nothing is more crucial than the quality of its content. This concept predates Google’s current emphasis on content. Tactics like keyword stuffing or aggressively building external links are seen as superficial in SEO…
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Mistaken Ways of Creating a Website
Who among these individuals can effectively create a website that attracts customers? 1. Founding CEO 2. Fashion designer 3. IT staff 4. Sales staff The answer is… none of them. To begin with, a founding CEO often tends to be too emotionally invested in the company’s narrative, focusing on its struggles, success stories, and history—topics…
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Creating Your Own Brand
A few years ago, Google started prioritizing the actual content itself as a key factor in determining search rankings. They also began considering the authority of the author as a measure of content quality. For instance, when it comes to articles about topics like dieting, content written by professionals such as doctors and nutritionists tends…
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Why is Digital Marketing Work Enjoyable?
What we find fulfilling about working in the digital marketing field is the tangible results of our efforts, quantifiable through clear metrics. Take SEO, for example. We implement SEO strategies on our clients’ websites and monitor how the keywords perform in rankings. Initially, a keyword might rank below the 100th position, but seeing it climb…
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What is “Black Hat SEO”?
In English, the term “black hat” typically connotes a villain or wrongdoer, a usage that traces its origins to old Western films where heroes wore white hats and villains donned black ones. In the contemporary landscape of IT and the internet, “black hat” is frequently associated with hackers who engage in unauthorized intrusion into computers…
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Common Pitfalls in SNS Marketing
The comparison of Japan Airlines’ (JAL) and All Nippon Airways’ (ANA) Instagram accounts has recently sparked considerable interest on the web. Curious, we took a look ourselves, and the observations many have made are spot on. JAL’s Instagram feed is a visual journey, showcasing stunning landscapes from across Japan and beyond. The images are captivating…
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Targeting the Future -The Revolution of Personalized Marketing
Let’s talk a bit about the evolution of marketing strategies. In the past, traditional advertising cast a wide net, often not specifying a target audience. This approach was evident in mediums like street billboards, TV commercials, and print ads in newspapers and magazines. While there was some level of targeting—like selecting late-night TV slots or…
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The Misadventures of Misaligned Sales Pitches
The crux of the matter is the often stark difference between what one intends to communicate and what the listener is interested in or wishes to hear. This discrepancy can be quite significant. Take, for instance, the scenario of a car salesman with an engineering background. He might be keen to delve into the sophisticated…
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Analyzing a Small Website
This is true not only for websites but for all types of data analysis. It goes without saying that unless the research target is large enough, the reliability of the data analysis results will be very low. For example, it would not be professional to conclude that “this is what Americans think” or “this is…
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Hidden Risk In Contracting a Server
In order to have your own website, you need to install a large system “web server”. Some large companies have this in-house, while over 90% of companies contract with an external server company to rent it. This is called a “rental server”. It is necessary not only for the website but also for sending and…