Yesterday, witnessing a delivery person dropping off a file at the neighboring office triggered a memory of an old comedy sketch I used to enjoy. The bit featured a greengrocer cheerfully announcing, “Hello! I’m a greengrocer! I’m here to deliver your order! Today I have one onion for you!” It humorously questioned the practicality of delivering such a trivial item.
Back then, the idea seemed absurd.
Today, however, we live in an age where everything is deliverable. The logistics industry has advanced tremendously, making it commonplace for me to order something as simple as a ballpoint pen online and receive it by the next morning. The convenience has reached a point where the size or value of the item rarely causes hesitation.
Yet, from a vendor’s perspective, offering free shipping on low-cost items like a single ballpoint pen poses a challenge when considering the associated expenses. However, nurturing relationships with valuable customers—who might initially purchase minor items but could later invest in more significant purchases—outweighs these concerns.
Times change and tools change, but the basics of business remains the same.
