When translating websites for Western companies, we often notice some interesting differences. The other day, while working on the executive introductions for a certain American company, we observed that unlike in Japan, they not only detail their professional roles but also share insights into their personal philosophies and private lives.
Similar to Japan, they include information about their educational background, career trajectory, and current responsibilities within the company. However, the notable distinction is that they don’t just list their job titles; they articulate their mission and personal beliefs associated with their roles. For instance, a CEO might state, “My mission is to guide the company and our customers to success,” or express personal beliefs like, “I strongly believe in XX.” Such detailed personal insights are uncommon in Japanese corporate introductions.
Moreover, some executives even mention how they spend their weekends and share anecdotes about their families.
“I’m passionate about outdoor activities every weekend!” “My favorite moments are sipping coffee with my wife on Sunday mornings!”
This level of personal disclosure is quite unexpected in Japan. Large Japanese companies typically limit such introductions to basic information like “Hobbies: golf, reading.”
Unfortunately, Japanese business culture still has room to develop in terms of valuing not only professional titles but also individuality and personal interests.
