Who among these individuals can effectively create a website that attracts customers?
1. Founding CEO
2. Fashion designer
3. IT staff
4. Sales staff
The answer is… none of them.
To begin with, a founding CEO often tends to be too emotionally invested in the company’s narrative, focusing on its struggles, success stories, and history—topics that may not captivate viewers and make for an effective website.
Similarly, while fashion designers excel at creating visually appealing and stylish products, they typically lack the expertise needed to attract customers effectively through a website.
The same applies to IT staff. Despite their technical proficiency, their skills are not typically geared towards customer attraction and engagement.
Salespeople are perhaps the most adept among the options listed because they understand what the company needs to communicate and how to appeal to customers effectively. However, they may struggle with aspects like designing the layout and structuring web pages based on traffic flow or implementing effective Google strategies.
Moreover, there’s a common tendency among all these roles to prioritize creating a visually appealing website. However, no matter how visually appealing a site may be, its effectiveness diminishes if it isn’t discoverable on Google. Even if it does attract visitors, it’s all for naught if it doesn’t efficiently guide them towards inquiries or purchases.
Therefore, when investing money and time into creating a website, it’s crucial to carefully consider its original purpose and strategize on how to achieve that goal effectively.
