Understanding the value of domain

Domains play a crucial role in the digital world, particularly in digital marketing. Think of a domain as your online identity; it's the unique part of a website URL or an email address. For example, in "https://www.mahanacorp.com", the domain is "mahanacorp.com".  

 Why Are Domains Valuable Assets? 

Branding and online presence:
Domains represent your company's online brand and address. Often, businesses acquire specific domains to align with their company names, strengthening online presence.

Common names have high value:
Domains that include common words or phrases, especially those ending in ".com", can be surprisingly valuable. For instance, domains featuring common nouns, place names, or surnames are sought-after in the digital marketplace. There have been instances where such domains have sold for millions of dollars.

Company names and brand value:

While a domain that matches a company name might not be as universally valuable as a common word domain, it can still hold significant brand value, particularly for well-known companies.

 Recommendations for Domain Management

If you own a common noun domain and don't need it, consider auctioning it off. You might be surprised by its value.

Even if you change your company name or close your business, you should think carefully before letting go of your domain. It's a valuable asset that can be misused if it falls into the wrong hands.

The Risks of Discontinuing Your Email Domain

When you own a domain, like "example.com", you control the email addresses associated with it, such as info@example.com" or "shimizu@example.com". If you discontinue your domain, there are risks which should not be underestimated, such as:

Risk of email hijacking:
New owners of your old domain can set up these email addresses, potentially gaining access to various services linked to those emails. This can lead to serious security breaches, which can even lead to important accounts being hijacked.

Old domains, higher risk:
Domains that have been in use for a long time carry a higher risk if they are retired. New owners can reset passwords for services linked to these email addresses, posing a significant security threat.

 

 

Always consider the value and risks associated with your domain, especially if you consider discontinuing it.

Consulting with a digital marketing expert can provide valuable insights into the best course of action for your domain strategy.