As in other countries, SNS is one of the strongest marketing tools in Japan.
Because Japan's digital marketing landscape is undeniably unique, shaped by its distinct culture and language, people’s tendency significantly influences its marketing strategies using SNS platforms. What makes waves on Japanese SNS might diverge considerably from trends in other countries.
While platforms like LINE, Twitter, Instagram, Facebook and TikTok are dominant, the way they are used and the content that thrives on them can differ drastically from other countries. Japanese consumers often value privacy and discretion, impacting the type of content that gains traction.
Our Japanese SNS Marketing Service
7 Reasons to Choose Mahana’s Japanees SNS Marketing Service
1. Dynamic Local Trend Adaption
Staying in sync with the ever-evolving trends in Japan can be quite a challenge, given the uniqueness of its language and culture. We are conveniently located right in the heart of Shibuya, the No.1 hub of new trends in Japan and Mahana’s experts are continually staying in the know about the latest developments to steer our clients towards optimal strategic choices.
2. Strong Local Audience Engagement
Engaging with the audience is vital to building a strong online presence. Our team will expertly oversee clients’ social media platforms, ensuring timely responses to comments and messages that are relevant, allowing for continuous and meaningful interactions with the local audience.
3. Culturally Appreciated Contents
We craft fresh and effective content that captivates the Japanese audience and expands the reach of clients’ businesses. Creating content that appreciates the niche seasonal opportunities and optimizing the visuals and texts that would be well accepted in Japan is crucial. As an agency deeply rooted in Japan, we know Japan inside and out.
4. Precise Schedule Management
Our experts will make a solid schedule plan for content creation and posting to be active online. Being active on an SNS account is essential for SNS marketing.
5. Natural Follower Building
We present strategies tailored to clients in order to organically increase followers who are actually interested in the posts, instead of buying them. Expanding the follower is a fundamental element of SNS presence.
6. Thorough Analysis and Insightful Reporting
We are committed to the recurring meeting to report our insights collected by consistent monitoring. Through these sessions, we review what worked and what didn’t based on the likes, comments and other aspects of the campaign and tune into the effective future planning.
7. Authentic Collaboration and Direct Communication
All team members are bilingual. Our ultimate goal is to assist clients with total success. We promise clear and open communication, fostering interactive long-term collaboration throughout our partnership. By actively listening to our clients' ideas and integrating them thoughtfully, we ensure that our solutions are a true reflection of clients' vision.
SNS in Japan
Line is the most used SNS in Japan. While other platforms such as Instagram, Facebook, and Twitter are used to post and share content, LINE is mainly used to communicate with friends and family. For that reason, LINE is popular among all age groups. Many businesses also utilize Line for features like promotions, coupons, and information sharing as well as booking. These role of Line, as both a personal communication tool and a platform for businesses to engage with customers, contributes to its widespread popularity and unique position in the Japanese digital landscape.
While the number of Japanese active users on Facebook is at 26 million and has been gradually declining, the platform remains a robust tool for social media marketing. Facebook has gained popularity among older generation for its community-focused features while younger people tends to lean towards other SNS platform like Instagram and Twitter.
X, known by its former name "Twitter," has experienced even more growth over the past few years within Japan. Its usage extends beyond borders and has become a dynamic platform for users to share their current activities, emotions, and situations. Twitter has evolved into a significant hub for information, making it a valuable resource for staying updated and informed.
Instagram's users in Japan has been steadily expanding, showcasing a consistent growth trend. Beyond its role as a platform for personal life sharing, Instagram has become a useful tool for numerous businesses. Companies leverage its potential to integrate promotional campaigns and engage with their audience to create impactful marketing strategies.
TikTok is quickly gaining popularity in Japan, just as it has overseas. The 'Kawaii' culture, a beloved aspect of Japanese life, frequently takes center stage on TikTok, with influencers gaining significant traction. Moreover, many businesses are embracing TikTok as a unique platform to showcase their services. The 'For You Page' feature on TikTok allows these businesses to reach a vast audience, particularly those who have engaged with similar content on the platform.