Our Japanese PPC/SEM Service
7 Reasons to Choose Mahana’s PPC/SEM Service
1. Our Ad Platform Expertise and knowledge
With 18 years of local business experience in Tokyo, experts at Mahana Corporation have access to various local Japanese sources and tools to help a business succeed in the Japanese market.
2. Tailored Campaign Strategies
We truely understand that every business is different. We create effective advertising strategies tailored to client’s specific goals. This involves keyword selection, targeting options, ad copy creation, and budget allocation that align with each client's needs.
3. Tight-knit Communication and Transparency
We are well aware of the power a clear communication has. We will conduct thorough hearings to learn about the business, field, goals, and ideas. We promise to be transparent about what we plan and execute.
We continuously monitor campaign performance and make data-driven optimizations to improve results over time, then offer monthly campaign performance reports and meetings to discuss the current situation as well as future planning.
4. In-depth Japanese Keyword Research
Japanese is a high-context language which makes it almost impossible to come up with the one right keyword. Selecting Japanese keywords that are linguistically appropriate and advertising effective requires extensive knowledge of the Japanese historical background, local culture and a grasp of what is trending now.
5. Compelling Japanese Ad Copy by Experts
Close to keyword research, creating ad copy requires a good understanding of the Japanese language and culture to create engaging and relevant ad copy while aligning with the advertiser's business brand and campaign goals. Mahana’s marketing consultants will work to find what would grab Japanese local people’s attention and call for necessary action.
6. Comprehensive Competitor Analysis
It is important to understand the competitive landscape to stay ahead in the specific industry and identify new opportunities. We include competitor analysis in the monthly report to discuss future planning.
7. Efficient Budget Management
Allocating the budget efficiently across multiple campaigns and ad groups requires a skill. Our experienced staff will assess the brand's goal and come up with the best solutions to avoid unnecessary spending.
Google Ad is a global tool accessible even from outside Japan. However, finding the right keywords and crafting compelling Japanese advertisements requires considerable language skills, as well as local knowledge.
Navigating language complexities in Japanese is a notable challenge. While AI translation tools are making rapid progress, keyword research goes beyond mere translation skills. Unearthing suitable keywords necessitates an understanding of the words genuinely employed by Japanese individuals. This understanding stems from engagement with Japanese people, society, and cultures.
The experts at Mahana Corporation boast extensive experience in online advertising and possess profound insights into the nuances of the local Japanese market.
Who better than us to take charge of Japanese PPC/SEM on your behalf?
What is PPC?
PPC, or pay-per-click, is an internet marketing strategy. Advertisers pay for each click on their ads, buying visits rather than growing traffic organically. Pay-per-click (PPC) generates traffic for the websites the ads link to.
How PPC works?
Advertisers compete for well-liked keyword phrases relevant to their target markets. Once internet users click on an ad, they get directed to the advertiser's website. As a result, advertisers compensate the search engine for each click made. The expense is minimal when a PPC campaign is functioning as planned. For instance, if you're shelling out $2 per click and each click yields around $200 in revenue, the return on investment (ROI) is truly remarkable.
Japanese keywords research
Hunting down effective Japanese keywords is a pivotal aspect of successful PPC.
These effective keywords come with a set of specific attributes:
High Search Volume
These keywords need to be regularly searched by a significant number of people.
Relevance to Your Website
They must be closely tied to your business and cater to the right audience.
Ideally, they should face minimal rivalry from similar businesses, enhancing your chances of winning bids.
Navigating Japanese keywords challenges
Japanese ranks among the most intricate languages. Given its high-context nature, every word carries precise nuances, demanding careful cultural consideration during translation. Literal machine translation, even the one with AI, falls short in capturing Japanese historical intricacies and cultural trends. For accurate results, a help from local experts who can transform keywords into natural expressions used by the people is essential.
One of the advantages of PPC is its easily measurable results. Understanding the number of clicks and website visits generated from all the displayed (viewed) ads provides valuable insights into the website's relevance for users searching those keywords.
Additionally, you can gauge the Conversion Rate (CVR). These data points empower you to fine-tune your ads as needed.
The pricing structure for most PPC, including Google Ads, operates on a bid-based system. Advertisers enter into agreements and engage in private auctions facilitated by publishers or networks. In these auctions, advertisers propose the highest amount they're willing to spend on a particular keyword or keyword phrase. This automated auction takes place each time someone conducts a search using that keyword.
During each auction, all bids related to the keyword, factoring in the searcher's geographical location, the time and day of the search, and other variables, are compared. The ad belonging to the highest bidder gets displayed.
PPC is a widely embraced model that not only enables tailored advertisements but also allows advertisers to define the target market and foster business growth.
Google Ads model
Google Ads, previously referred to as "Google AdWords," operates on the Pay-Per-Click (PPC) model. Essentially, advertisers bid on keywords that trigger their ads and then pay for each click received on those ads.
To achieve this, when a user initiates a search, Google sifts through its pool of Google Ads advertisers. The bidders who emerge victorious secure prime ad placements on the most valuable real estate within the Search Engine Results Pages (SERPs).
A successful PPC campaign hinges on several key factors:
Compiling a list of pertinent PPC keywords.
Optimizing the pages that your ads direct users to, with targeted content and a clear, effective call-to-action.
Google evaluates the pertinence of each keyword based on landing pages and PPC campaigns. Higher scores attract more ad clicks at a lower cost.
Because it falls under the category of paid advertising, you'll notice the impact of PPC more swiftly compared to other strategies such as Search Engine Optimization (SEO).
Opting for PPC can expedite the generation of impressions and page views, ultimately leading to a substantial increase in website traffic.