Although Google AdWords is a global tool that can be managed from outside of Japan, it requires considerable language skill to choose the exact keywords in Japanese and write an effective advertisement.
Let us help you advertise your Japanese website in the Japanese market. The experts at Mahana Corporation are well experienced in online advertising in Japan and have deep knowledge of local marketing.
Our Japanese PPC Service
What is PPC?
PPC, or pay-per-click, is an internet marketing strategy. Advertisers pay for each click on their ads, buying visits rather than growing traffic organically. Pay-per-click (PPC) generates traffic for the websites the ads link to.
How PPC works?
Advertisers bid on popular keyword phrases used by their respective markets. When internet users click on an ad, they are directed to the advertiser's website. In return, advertisers pay the search engine on a per click basis. The fee is trivial when a PPC campaign is working as intended. For instance, if you pay $2 for each click, and a click averages $200 in revenue, the ROI is phenomenal.
Google Ads model
Google Ads (formerly known as “Google AdWords) is based on the PPC model. Basically, users bid on keywords used to trigger their ad, then pay for each click on the ad. To accomplish this, when a user performs a search, Google fishes in the pool of Google Ads advertisers. The winners get their ads in the most valuable space on the search engine results pages (SERP).
A successful PPC campaign focuses on:
- Keyword Relevance: Compiling a list of relevant PPC keywords
- Landing Page: Optimizing pages that your ads link to with targeted content and a simple, effective call-to-action.
- Quality Score: Google rates the relevance of each keyword based on landing pages and PPC campaigns. Higher scores get more ad clicks and a lower rate.
Pricing for the majority of PPC, including Google Ads, is bid-based. Advertisers are bound by contracts and take part in a private auction held by a publisher or network. They bid the maximum amount they are willing to pay for a given keyword or keyword phrase. The automated auction recurs every time someone searches for that keyword. All bids for the keyword matching a searcher's geo-location, the day and time of the search, and other parameters are compared, and the winner’s ad is displayed. PPC is a popular model and offers a way to customize advertisement, define your market and grow your business.