{"id":78,"date":"2024-01-25T04:32:49","date_gmt":"2024-01-25T04:32:49","guid":{"rendered":"https:\/\/www.mahanacorp.co.jp\/insight\/?p=78"},"modified":"2024-09-25T04:50:41","modified_gmt":"2024-09-25T04:50:41","slug":"delivering-a-trival-item-now-and-then","status":"publish","type":"post","link":"https:\/\/www.mahanacorp.co.jp\/insight\/delivering-a-trival-item-now-and-then\/","title":{"rendered":"Delivering a Trivial Item &#8211; Now and Then"},"content":{"rendered":"<p>Yesterday, witnessing a delivery person dropping off a file at the neighboring office triggered a memory of an old comedy sketch I used to enjoy. The bit featured a greengrocer cheerfully announcing, &#8220;Hello! I&#8217;m a greengrocer! I&#8217;m here to deliver your order! Today I have one onion for you!&#8221; It humorously questioned the practicality of delivering such a trivial item.<\/p>\n<p>Back then, the idea seemed absurd.<\/p>\n<p>Today, however, we live in an age where everything is deliverable. The logistics industry has advanced tremendously, making it commonplace for me to order something as simple as a ballpoint pen online and receive it by the next morning. The convenience has reached a point where the size or value of the item rarely causes hesitation.<\/p>\n<p>Yet, from a vendor&#8217;s perspective, offering free shipping on low-cost items like a single ballpoint pen poses a challenge when considering the associated expenses. However, nurturing relationships with valuable customers\u2014who might initially purchase minor items but could later invest in more significant purchases\u2014outweighs these concerns.<\/p>\n<p>Times change and tools change, but the basics of business remains the same.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday, witnessing a delivery person dropping off a file at the neighboring office triggered a memory of an old comedy sketch I used to enjoy. The bit featured a greengrocer cheerfully announcing, &#8220;Hello! I&#8217;m a greengrocer! I&#8217;m here to deliver your order! Today I have one onion for you!&#8221; It humorously questioned the practicality of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":79,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[31,30],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-in-japan","tag-delivery-services-in-japan","tag-e-commerce"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Delivering a Trivial Item - Now and Then - Japan Digital Marketing Insights<\/title>\n<meta name=\"description\" content=\"Delivering a Trivial Item - Now and Then - Business in Japan Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mahanacorp.co.jp\/insight\/delivering-a-trival-item-now-and-then\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Delivering a Trivial Item - Now and Then - Japan Digital Marketing Insights\" \/>\n<meta property=\"og:description\" content=\"Delivering a Trivial Item - Now and Then - Business in Japan Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mahanacorp.co.jp\/insight\/delivering-a-trival-item-now-and-then\/\" \/>\n<meta property=\"og:site_name\" content=\"Japan Digital Marketing Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mahanacorp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/shuichi.shimizu.96\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-25T04:32:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-25T04:50:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mahanacorp.co.jp\/insight\/wp-content\/uploads\/2024\/02\/delivery.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"379\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Shuichi Shimizu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shuichi Shimizu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mahanacorp.co.jp\\\/insight\\\/delivering-a-trival-item-now-and-then\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mahanacorp.co.jp\\\/insight\\\/delivering-a-trival-item-now-and-then\\\/\"},\"author\":{\"name\":\"Shuichi Shimizu\",\"@id\":\"https:\\\/\\\/www.mahanacorp.co.jp\\\/insight\\\/#\\\/schema\\\/person\\\/ce75af15ae801e3fd3c4e763e5f0c608\"},\"headline\":\"Delivering a Trivial Item &#8211; 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