This is a question we occasionally receive from customers.<\/p>\n
Some companies that specialize in online shops only maintain their shop site without creating a separate corporate website with detailed company information. They often say that their shop site is sufficient for attracting customers and that it already includes basic company details.<\/p>\n
While this approach might work fine for small, individual-level stores that are successfully attracting customers, it\u2019s a different story if you\u2019re operating as a corporation, looking to grow your customer base, or aiming to attract corporate clients. In such cases, we recommend having a dedicated corporate website separate from your shop site.<\/p>\n
Here are a few reasons why:<\/p>\n
More customer touchpoints: A corporate website provides an additional channel to attract potential customers, increasing overall inflow.
\nBetter SEO opportunities: Corporate sites are often easier to optimize for search engines, helping improve visibility.
\nBuilds trust: Having a corporate website adds credibility and professionalism.
\nMeets customer expectations: Many customers actively seek detailed company information, which a shop site often lacks.
\nMutual SEO benefits: Linking between your corporate site and shop site can enhance SEO for both.
\nWe\u2019ve analyzed data from several clients managing both domestic and international websites. Unsurprisingly, we found that many visitors who discovered the corporate site through search results ended up navigating to the shop site to make purchases. Additionally, corporate clients often use the corporate website for inquiries, while individual customers typically use the shop site.<\/p>\n
Corporate clients, in particular, tend to scrutinize company information before making decisions. They want to thoroughly review the company\u2019s profile, history, the CEO\u2019s message, and other relevant details, which are best presented on a corporate website.<\/p>\n
From a strategic standpoint, having an independent corporate website alongside your shop site makes a lot of sense.<\/p>\n","protected":false},"excerpt":{"rendered":"
This is a question we occasionally receive from customers. Some companies that specialize in online shops only maintain their shop site without creating a separate corporate website with detailed company information. They often say that their shop site is sufficient for attracting customers and that it already includes basic company details. While this approach might […]<\/p>\n","protected":false},"author":1,"featured_media":491,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[136,16,137],"class_list":["post-490","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-hints","tag-corporate-site","tag-digital-marketing","tag-website-building"],"yoast_head":"\n