{"id":381,"date":"2024-11-05T05:14:08","date_gmt":"2024-11-05T05:14:08","guid":{"rendered":"https:\/\/www.mahanacorp.co.jp\/insight\/?p=381"},"modified":"2024-12-13T05:18:08","modified_gmt":"2024-12-13T05:18:08","slug":"using-personal-sns-for-b2b-business","status":"publish","type":"post","link":"https:\/\/www.mahanacorp.co.jp\/insight\/using-personal-sns-for-b2b-business\/","title":{"rendered":"Using Personal SNS for B2B Business"},"content":{"rendered":"

This continues the previous article, where we shared examples of B2B companies successfully using official Facebook and Twitter (now X) accounts. Today, let’s look at how social media\u2014typically seen as a personal space\u2014can also be leveraged for business.<\/span><\/p>\n

Even Facebook, often viewed as a platform for personal interests, can be surprisingly effective for work.<\/p>\n

Firstly, some people use Facebook almost entirely for business, posting content similar to that of a company account\u2014like updates on new products, customer success stories, company achievements, and events. The main difference from a corporate account is that these posts come from an individual perspective. Instead of formal announcements, these posts might say, \u201cI met with this client today!\u201d This approach is common among sole proprietors, startup founders, and small-to-medium business owners.<\/p>\n

On the other hand, most people use personal Facebook for non-work topics like food, travel, sports, and family. You might wonder, how could that possibly be useful for B2B?<\/p>\n

For those in sales, connecting with someone on social media after exchanging business cards helps maintain the relationship. If you only met them once, you might forget each other after a few months. But by connecting on Facebook, regular posts\u2014whether about gourmet food or hobbies\u2014help keep you in each other’s minds.<\/p>\n

Moreover, these connections can reveal surprising commonalities or unexpected sides of people you only know professionally. A serious executive at work might turn out to be a friendly, approachable person on Facebook, sharing photos of family gatherings or favorite dishes. Sometimes, you might discover shared hobbies, favorite restaurants, or even a shared hometown with a business contact.<\/p>\n

At the end of the day, even B2B interactions are human-to-human. Showing a more personal side can strengthen business relationships.<\/p>\n

Rather than dismissing social media as ineffective for B2B, give it a try and explore different ways to connect.<\/p>\n","protected":false},"excerpt":{"rendered":"

This continues the previous article, where we shared examples of B2B companies successfully using official Facebook and Twitter (now X) accounts. Today, let’s look at how social media\u2014typically seen as a personal space\u2014can also be leveraged for business. Even Facebook, often viewed as a platform for personal interests, can be surprisingly effective for work. Firstly, […]<\/p>\n","protected":false},"author":1,"featured_media":382,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[99,100,98],"class_list":["post-381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-in-japan","tag-business","tag-networking","tag-social-media"],"yoast_head":"\nUsing Personal SNS for B2B Business - Japan Digital Marketing Insights<\/title>\n<meta name=\"description\" content=\"Using Personal SNS for B2B Business - Business in Japan Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mahanacorp.co.jp\/insight\/using-personal-sns-for-b2b-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Using Personal SNS for B2B Business - 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