{"id":378,"date":"2024-10-23T10:50:05","date_gmt":"2024-10-23T10:50:05","guid":{"rendered":"https:\/\/www.mahanacorp.co.jp\/insight\/?p=378"},"modified":"2025-01-09T01:38:59","modified_gmt":"2025-01-09T01:38:59","slug":"is-social-media-not-suitable-for-japanese-b2b-business","status":"publish","type":"post","link":"https:\/\/www.mahanacorp.co.jp\/insight\/is-social-media-not-suitable-for-japanese-b2b-business\/","title":{"rendered":"Is Social Media Not Suitable for Japanese B2B Business?"},"content":{"rendered":"

In Japan, social media\u2014especially Facebook\u2014has traditionally been viewed as a platform mainly for personal hobbies, not for work or B2B business. It was generally thought to be effective for promoting consumer products but less suitable for marketing large-scale services or industrial equipment for companies.<\/span><\/p>\n

However, the reality is that many B2B companies in Japan are successfully using Facebook for business purposes and have achieved measurable results.<\/p>\n

Examples:<\/p>\n

DENSO Corporation: 21,000 followers
\nShimadzu Corporation: 28,000 followers
\nNEC Corporation: 100,000 followers
\nGMO Internet (“Onamae.com”): 15,000 followers
\nNTT Data: 24,000 followers
\nThese are some of Japan’s top B2B companies, and each has attracted significant followings on Facebook. For example, if you have 20,000 followers, a simple post\u2014like a new product announcement\u2014reaches 20,000 people. This level of reach is comparable to advertising in industry magazines, yet Facebook is free (unless you choose paid ads).<\/p>\n

Of course, building such a following takes time and effort, and it’s easier for well-known companies, but there are also small and medium-sized businesses that have gained unexpected success on Facebook by engaging with the platform strategically. (Continued)<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

In Japan, social media\u2014especially Facebook\u2014has traditionally been viewed as a platform mainly for personal hobbies, not for work or B2B business. It was generally thought to be effective for promoting consumer products but less suitable for marketing large-scale services or industrial equipment for companies. However, the reality is that many B2B companies in Japan are […]<\/p>\n","protected":false},"author":1,"featured_media":392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[97,28,98],"class_list":["post-378","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-hints","tag-btob","tag-digital-marketing-in-japan","tag-social-media"],"yoast_head":"\nIs Social Media Not Suitable for Japanese B2B Business? - Japan Digital Marketing Insights<\/title>\n<meta name=\"description\" content=\"Is Social Media Not Suitable for Japanese B2B Business? - Digital Marketing Hints Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mahanacorp.co.jp\/insight\/is-social-media-not-suitable-for-japanese-b2b-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Is Social Media Not Suitable for Japanese B2B Business? 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