{"id":375,"date":"2024-10-13T09:04:36","date_gmt":"2024-10-13T09:04:36","guid":{"rendered":"https:\/\/www.mahanacorp.co.jp\/insight\/?p=375"},"modified":"2024-11-29T00:07:33","modified_gmt":"2024-11-29T00:07:33","slug":"three-points-about-video-avertising","status":"publish","type":"post","link":"https:\/\/www.mahanacorp.co.jp\/insight\/three-points-about-video-avertising\/","title":{"rendered":"Three Points About Video Avertising"},"content":{"rendered":"<p><span data-sheets-root=\"1\">According to Facebook\u2019s guidebook for advertising agencies, there are a few key strategies for creating effective videos.<\/p>\n<p>First, it&#8217;s essential to use a 9:16 aspect ratio for videos to fit smartphone screens. Since most people use their phones in portrait mode, a vertical layout prevents blank spaces at the top and the bottom, or the need for viewers to turn their phones sideways\u2014both of which can be inconvenient.<\/p>\n<p>Another critical point is to include a clear, attention-grabbing message within the first three seconds. This is just like on the homepage of a website: if users don\u2019t quickly see what they\u2019re looking for, they\u2019ll likely leave. In videos, the initial moments are crucial for conveying what the content is about.<\/p>\n<p>Finally, featuring real people in your video can make a big impact. Showing smiling faces, especially of people using the product, helps build a connection with viewers more effectively than just images of scenery or products. Whether it\u2019s a video or a website, this approach can improve viewer engagement, making it more likely they\u2019ll watch until the end. Following these strategies can even increase conversion rates by up to 25%.<\/p>\n<p>These tips may seem simple, but they\u2019re vital and always worth keeping in mind.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>According to Facebook\u2019s guidebook for advertising agencies, there are a few key strategies for creating effective videos. First, it&#8217;s essential to use a 9:16 aspect ratio for videos to fit smartphone screens. Since most people use their phones in portrait mode, a vertical layout prevents blank spaces at the top and the bottom, or the [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":376,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[94,60,96,95],"class_list":["post-375","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-hints","tag-facebook","tag-marketing-tips","tag-tips-tricks","tag-video-advertising"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Three Points About Video Avertising - Japan Digital Marketing Insights<\/title>\n<meta name=\"description\" content=\"Three Points About Video Avertising - Digital Marketing Hints Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mahanacorp.co.jp\/insight\/three-points-about-video-avertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Three Points About Video Avertising - Japan Digital Marketing Insights\" \/>\n<meta property=\"og:description\" content=\"Three Points About Video Avertising - Digital Marketing Hints Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.mahanacorp.co.jp\/insight\/three-points-about-video-avertising\/\" \/>\n<meta property=\"og:site_name\" content=\"Japan Digital Marketing Insights\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/mahanacorp\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/shuichi.shimizu.96\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-13T09:04:36+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-11-29T00:07:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.mahanacorp.co.jp\/insight\/wp-content\/uploads\/2024\/11\/25723139_s.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"427\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/webp\" \/>\n<meta name=\"author\" content=\"Shuichi Shimizu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Shuichi Shimizu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.mahanacorp.co.jp\\\/insight\\\/three-points-about-video-avertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.mahanacorp.co.jp\\\/insight\\\/three-points-about-video-avertising\\\/\"},\"author\":{\"name\":\"Shuichi Shimizu\",\"@id\":\"https:\\\/\\\/www.mahanacorp.co.jp\\\/insight\\\/#\\\/schema\\\/person\\\/ce75af15ae801e3fd3c4e763e5f0c608\"},\"headline\":\"Three Points About Video Avertising\",\"datePublished\":\"2024-10-13T09:04:36+00:00\",\"dateModified\":\"2024-11-29T00:07:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.mahanacorp.co.jp\\\/insight\\\/three-points-about-video-avertising\\\/\"},\"wordCount\":214,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.mahanacorp.co.jp\\\/insight\\\/three-points-about-video-avertising\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.mahanacorp.co.jp\\\/insight\\\/wp-content\\\/uploads\\\/2024\\\/11\\\/25723139_s.webp\",\"keywords\":[\"Facebook\",\"marketing tips\",\"tips &amp; 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