{"id":354,"date":"2024-09-03T15:28:11","date_gmt":"2024-09-03T15:28:11","guid":{"rendered":"https:\/\/www.mahanacorp.co.jp\/insight\/?p=354"},"modified":"2025-01-28T04:20:58","modified_gmt":"2025-01-28T04:20:58","slug":"direct-naming-of-products","status":"publish","type":"post","link":"https:\/\/www.mahanacorp.co.jp\/insight\/direct-naming-of-products\/","title":{"rendered":"Direct Naming of Products"},"content":{"rendered":"<p><span data-sheets-root=\"1\">One of the coffee shops near our office has a morning-only menu called &#8220;Quick Serve Coffee&#8221; As the name suggests, they pour the coffee into a cup and serve it right away, making it perfect for those busy mornings when you\u2019re short on time. The name is straightforward \u2014it requires no explanation and is easy for everyone to get. Plus, it saves the barista from being asked, &#8220;Which one is ready?&#8221;<\/span><\/p>\n<p>You can see similar trends in convenience store products too. For instance, there are vegetable juices called &#8220;Jitsu Yasai&#8221; (Full of Vegetable Juice), nutritional bars named &#8220;Ippon Manzoku Bar&#8221; (Satisfied with One Bar), and low-fat milk labeled &#8220;Milk with 70% Less Fat.&#8221; It seems like more and more products are using clear names that attract consumers instead of going for something overly complicated or obscure.<\/p>\n<p>Using direct names is actually a smart move for SEO, too. It\u2019s better to include your product or service name in your website\u2019s title instead of opting for something personal or unrelated to your business. For example, if you\u2019re opening a ramen shop in Shibuya that specializes in miso ramen, you\u2019d want to name it &#8220;Shibuya Miso Ramen&#8221; or &#8220;Popular Miso Ramen Shibuya&#8221; instead of something like &#8220;Mahana.&#8221; By aligning your shop name with commonly searched keywords, you\u2019ll have a big advantage in search results.<\/p>\n<p>It wouldn&#8217;t be surprising if this kind of straightforward naming becomes a more popular marketing strategy in the future.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the coffee shops near our office has a morning-only menu called &#8220;Quick Serve Coffee&#8221; As the name suggests, they pour the coffee into a cup and serve it right away, making it perfect for those busy mornings when you\u2019re short on time. The name is straightforward \u2014it requires no explanation and is easy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":355,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,6],"tags":[88,87,23],"class_list":["post-354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-in-japan","category-web-marketing-hints","tag-naming-conventions","tag-product-names","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Direct Naming of Products - Japan Digital Marketing Insights<\/title>\n<meta name=\"description\" content=\"Direct Naming of Products - Digital Marketing Hints Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mahanacorp.co.jp\/insight\/direct-naming-of-products\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Direct Naming of Products - 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