{"id":274,"date":"2024-07-04T13:54:04","date_gmt":"2024-07-04T13:54:04","guid":{"rendered":"https:\/\/www.mahanacorp.co.jp\/insight\/?p=274"},"modified":"2024-09-18T01:57:54","modified_gmt":"2024-09-18T01:57:54","slug":"international-and-domestic-image","status":"publish","type":"post","link":"https:\/\/www.mahanacorp.co.jp\/insight\/international-and-domestic-image\/","title":{"rendered":"International and Domestic Image"},"content":{"rendered":"<p><span data-sheets-root=\"1\">Japanese companies often tout their &#8220;international&#8221; status by prominently featuring images of blondes and white people, much like the example above. We see this approach used frequently, especially by firms involved in international trade, across their clients&#8217; websites, brochures, and even in pre-Internet era TV commercials.<\/p>\n<p>On the other hand, how do Western companies approach this?<\/p>\n<p>While they occasionally use similar photos, they typically do not emphasize their international credentials as overtly. Unlike Japan, which is an island nation, the United States\u2014a melting pot of immigrants\u2014and other countries in Europe and Asia, interconnected by land, may not feel the need to emphasize their global reach as conspicuously.<\/p>\n<p>Interestingly, when Western companies venture into Japan, we often advise against using such Western-style photos. For foreign companies aiming to expand in Japan, it&#8217;s more effective to highlight aspects tailored specifically to the Japanese market\u2014focusing on domestic rather than international aspects.<\/p>\n<p>In my view, it&#8217;s crucial to tailor your website according to its purpose and target audience, rather than simply replicating the sleek designs of other companies.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Japanese companies often tout their &#8220;international&#8221; status by prominently featuring images of blondes and white people, much like the example above. We see this approach used frequently, especially by firms involved in international trade, across their clients&#8217; websites, brochures, and even in pre-Internet era TV commercials. On the other hand, how do Western companies approach [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":275,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[34,70,71],"class_list":["post-274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-in-japan","tag-business-culture-of-japan","tag-business-image","tag-cultural-differences"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>International and Domestic Image - Japan Digital Marketing Insights<\/title>\n<meta name=\"description\" content=\"International and Domestic Image - Business in Japan Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mahanacorp.co.jp\/insight\/international-and-domestic-image\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International and Domestic Image - 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