{"id":225,"date":"2024-05-27T05:43:12","date_gmt":"2024-05-27T05:43:12","guid":{"rendered":"https:\/\/www.mahanacorp.co.jp\/insight\/?p=225"},"modified":"2024-08-28T00:26:49","modified_gmt":"2024-08-28T00:26:49","slug":"mail-magazine-common-knowledge-and-not-so-common-knowledge","status":"publish","type":"post","link":"https:\/\/www.mahanacorp.co.jp\/insight\/mail-magazine-common-knowledge-and-not-so-common-knowledge\/","title":{"rendered":"Mail Magazine Common Knowledge and Not So Common Knowledge"},"content":{"rendered":"<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Sending Frequency Doesn't Affect Unsubscribe Rates\\nYou might think that sending an email newsletter every day would annoy recipients and lead them to unsubscribe. However, according to a survey*, the unsubscribe rate remains the same whether you send emails once a month or 30 times. Even the open and click rates don't change significantly.\\nThis suggests that sending more frequently can actually improve results.\\n\\nClick Rates Aren't Affected by Email Length\\nYou might assume that longer, more detailed emails would result in higher click rates (e.g., for inquiries or \\&quot;View details\\&quot;), but in reality, the length of the email doesn't affect the click rate.\\n\\nImages Don't Boost Click Rates\\nHaving many attractive images might seem like it would grab more attention and increase click rates, but it doesn't actually make a difference.\\n\\nConsidering all of this, sending a brief email newsletter daily appears to be more effective than sending a lengthy and detailed one monthly.\\n\\nQuantity seems to outweigh quality.\\n\\nIt appears that sending frequent, simple emails without worrying about \\&quot;overdoing it\\&quot; may be the best approach.\\n\\n*WACUL Report https:\/\/wacul.co.jp\/lab\/posts\/mail-marketing_best-practice_report_2\\n&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">Sending Frequency Doesn&#8217;t Affect Unsubscribe Rates<br \/>\nYou might think that sending an email newsletter every day would annoy recipients and lead them to unsubscribe. However, according to a survey*, the unsubscribe rate remains the same whether you send emails once a month or 30 times. Even the open and click rates don&#8217;t change significantly.<br \/>\nThis suggests that sending more frequently can actually improve results.<\/span><\/p>\n<p>Click Rates Aren&#8217;t Affected by Email Length<br \/>\nYou might assume that longer, more detailed emails would result in higher click rates (e.g., for inquiries or &#8220;view details&#8221;), but in reality, the length of the email doesn&#8217;t affect the click rate.<\/p>\n<p>Images Don&#8217;t Boost Click Rates<br \/>\nHaving many attractive images might seem like it would grab more attention and increase click rates, but it doesn&#8217;t actually make a difference.<\/p>\n<p>Considering all of this, sending a brief email newsletter daily appears to be more effective than sending a lengthy and detailed one monthly.<\/p>\n<p>Quantity seems to outweigh quality.<\/p>\n<p>It appears that sending frequent, simple emails without worrying about &#8220;overdoing it&#8221; may be the best approach.<\/p>\n<p>*WACUL Report https:\/\/wacul.co.jp\/lab\/posts\/mail-marketing_best-practice_report_2<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sending Frequency Doesn&#8217;t Affect Unsubscribe Rates You might think that sending an email newsletter every day would annoy recipients and lead them to unsubscribe. However, according to a survey*, the unsubscribe rate remains the same whether you send emails once a month or 30 times. Even the open and click rates don&#8217;t change significantly. This [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":249,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[16,61,62],"class_list":["post-225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-marketing-hints","tag-digital-marketing","tag-mail-magazine","tag-newsletter"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mail Magazine Common Knowledge and Not So Common Knowledge - Japan Digital Marketing Insights<\/title>\n<meta name=\"description\" content=\"Mail Magazine Common Knowledge and Not So Common Knowledge - Digital Marketing Hints Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mahanacorp.co.jp\/insight\/mail-magazine-common-knowledge-and-not-so-common-knowledge\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mail Magazine Common Knowledge and Not So Common Knowledge - 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