{"id":216,"date":"2024-05-06T04:55:12","date_gmt":"2024-05-06T04:55:12","guid":{"rendered":"https:\/\/www.mahanacorp.co.jp\/insight\/?p=216"},"modified":"2024-08-28T00:25:10","modified_gmt":"2024-08-28T00:25:10","slug":"the-necessity-of-marketing","status":"publish","type":"post","link":"https:\/\/www.mahanacorp.co.jp\/insight\/the-necessity-of-marketing\/","title":{"rendered":"The Necessity of Marketing"},"content":{"rendered":"<p><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;It's quite common in Japan for many companies to have sales teams but no dedicated marketing teams. Even among large companies with 1,000 employees, it's not unusual to find 100 sales staff but no marketing department. At most, there might be a \\&quot;public relations\\&quot; department responsible for press releases and advertisements. Interestingly, website production often falls under the IT department's purview rather than public relations, which many find unreasonable.\\n\\nIn contrast, Western companies of similar size often not only have dedicated marketing departments but also further specialize with roles like SEO specialists, branding experts, and web advertising managers. This indicates a significant investment in marketing efforts.\\n\\nIn Japan, the typical business development sequence often starts with hiring essential administrative support, followed by salespeople. Depending on the industry, a product or service specialist might be added. Consequently, it's not uncommon for a company to scale up to 100 salespeople without ever establishing a formal marketing team.\\n\\nHowever, prioritizing marketing can potentially double a company's sales effectiveness. By investing in effective website development, SEO strategies, and web advertising\u2014activities that could be handled by the salary of one salesperson\u2014sales effectiveness can be enhanced three or even fourfold.\\n\\nTo enhance productivity, Japanese companies would benefit from placing greater emphasis on marketing strategies and integration.&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:513,&quot;3&quot;:{&quot;1&quot;:0},&quot;12&quot;:0}\">It&#8217;s quite common in Japan for many companies to have sales teams but no dedicated marketing teams. Even among large companies with 1,000 employees, it&#8217;s not unusual to find 100 sales staff but no marketing department. At most, there might be a &#8220;public relations&#8221; department responsible for press releases and advertisements. Interestingly, website production often falls under the IT department&#8217;s purview rather than public relations, which many find unreasonable.<\/span><\/p>\n<p>In contrast, Western companies of similar size often not only have dedicated marketing departments but also further specialize with roles like SEO specialists, branding experts, and web advertising managers. This indicates a significant investment in marketing efforts.<\/p>\n<p>In Japan, the typical business development sequence often starts with hiring essential administrative support, followed by salespeople. Depending on the industry, a product or service specialist might be added. Consequently, it&#8217;s not uncommon for a company to scale up to 100 salespeople without ever establishing a formal marketing team.<\/p>\n<p>However, prioritizing marketing can potentially double a company&#8217;s sales effectiveness. By investing in effective website development, SEO strategies, and web advertising\u2014activities that could be handled by the salary of one salesperson\u2014sales effectiveness can be enhanced three or even fourfold.<\/p>\n<p>To enhance productivity, Japanese companies would benefit from placing greater emphasis on marketing strategies and integration.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s quite common in Japan for many companies to have sales teams but no dedicated marketing teams. Even among large companies with 1,000 employees, it&#8217;s not unusual to find 100 sales staff but no marketing department. At most, there might be a &#8220;public relations&#8221; department responsible for press releases and advertisements. Interestingly, website production often [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":243,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[57,56,23],"class_list":["post-216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business-in-japan","tag-marketing","tag-marketing-in-japan","tag-seo"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Necessity of Marketing - Japan Digital Marketing Insights<\/title>\n<meta name=\"description\" content=\"The Necessity of Marketing - Business in Japan Japan Digital Marketing Insights - Latest informtion by a leading digital marketing firm, Mahana Corporation\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.mahanacorp.co.jp\/insight\/the-necessity-of-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Necessity of Marketing - 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