GROW FAST IN JAPAN!
Try Our Proven Digital Marketing Strategy
Japanese Local SEO, PPC, SEM and SNS Marketing
GROW FAST IN JAPAN!
Try Our Proven Digital Marketing Strategy
Japanese Local SEO, PPC, SEM and SNS Marketing
Optimizing the Japanese website can be a challenge due to its complex language. Our proven techniques for Japanese SEO ensures the Japanese audience find your Japanese website on search engines such as Google and Yahoo.
Let the local experts handle your Japanese ads!
Our Japanese digital ad experts research the most effective and trendy Japanese keywords for you, make unique strategies to overwhelm competitors and create ads in Japanese.
We suggest a suitable SNS platform depending on your service and products to reach specific targets in Japan. We not only work on the ads but also create posts and manage the account to meet your needs.
Not just pure translation, but transcreation. Our translators do not merely translate your English text into Japanese, they also customize it to meet the Japanese local standard by using terms that are actually used by Japanese locals and images that would speak to Japanese audience hearts.
Looking to effectively maximize the exposure of your services and products to a wider audience?
Our expert team specializes in crafting compelling press releases tailored to your unique offerings, then send it to 300+ local media outlets ensuring greater visibility.
We are a digital marketing company with an extensive background in both Japanese and global digital marketing. We value clients’ vision and passion, making it our fuel to assist you in growing your business. We offer a range of services, from website development to local SEO planning, tailored to boost your online presence. Our team is well-versed in conducting market research and planning effective marketing strategies. We're here to guide your brand through the dynamic digital field.
For over 18 years, we've been nestled in the heart of Tokyo, specializing in Japanese digital marketing. With a deep understanding of the local market, we've successfully guided numerous local Japanese clients and international businesses to success. We localize global campaigns to suit the Japanese audience, ensuring that the brand's message is consistent yet culturally relevant.
Our wealth of experience can surely be leveraged for your business.
All of our staff speak at least 2 languages and have experience working in an international environment. Each one of us fully understands the difficulties of cross-cultural business. To ensure your success in the unique Japanese market, we will support you with digital marketing strategies side by side.
As a long-experienced local agency that is well-versed in the latest digital marketing technologies, we provide international clients with insights and strategic recommendations tailored to the Japanese market, considering the uniqueness and nuances that might not be evident to outsiders.
Identifying Japanese local competitors is a challenging yet essential task for thriving in the market. Leveraging our extensive knowledge of the Japanese market, we will find who your local competitors are and analyze the commonalities and differences. The analysis will enable us to develop the best possible solution and strategies to outperform them.
5. Quick and Transparent Communication
We will reply to your email within 24 hours*. We respect your time as well as your business. (*Except for weekends and local holidays. We do not respond to spam emails or one-way sales emails.)
6. Tailored Solutions
We respect each business's aspiration and vision. We value our communication to understand clients' business styles so we can provide custom-made, flexible, and thorough digital marketing services to accommodate each client's needs.
7. Long-Term Partnership
We believe in a long-term partnership. Building a trusting business relationship is vital to have a successful project, and we promise to provide you with long-term support.
Elevate your digital success with us.
Get started today!
What's New?
Digital marketing in Japan presents a unique set of challenges characterized by the intricate Japanese language. The complexities of language necessitate thorough keyword research and content localization to effectively engage a diverse audience. Crafting compelling marketing messages while navigating the nuances of cultural context demands a deep understanding of the local culture. The competitive landscape in Japan underscores the significance of a comprehensive digital marketing strategy that transcends language barriers and resonates authentically with Japanese consumers. In this multifaceted linguistic environment, businesses must employ a strategic blend of localization, cultural sensitivity, and precise keyword optimization to truly succeed in the realm of digital marketing in Japan.
Digital marketing in Japan places an emphasis on cultural sensitivity. The Japanese market is deeply rooted in traditional etiquette and cultural nuances that shape consumer behavior. Understanding and respecting these cultures is vital for businesses seeking success. It goes beyond mere translation; it involves tailoring marketing messages, visuals, and strategies to align with Japanese customs and values. Whether it's crafting content that reflects the harmony of Japanese society, observing seasonal traditions, or respecting hierarchies, cultural sensitivity is the key to building trust and credibility with Japanese consumers. A misstep in this regard can have negative effects on a brand's reputation. Digital marketing in Japan requires a delicate blend of creativity and cultural awareness to truly resonate with the target audience.
What success internationally doesn’t always resonate with the preferences of Japanese customers. While most major global platforms are also used in Japan, they may still be in an early stage of development for business use. To effectively connect with a broad audience, businesses need to carefully choose what aligns with their specific industry and target in Japan.
• Localized Marketing Is Crucial
Directly translating marketing content from other languages often fails in Japan. Japanese consumers expect highly localized content that is culturally relevant and meticulously designed, including visual elements like typography, layout, and color schemes.
• Politeness and Formality
Japanese communication is often more formal and polite than in other cultures. Marketing messages need to be respectful, avoiding casual expression, as well as aggressive or overly direct sales tactics. Subtle and polite persuasion is more effective.
• Brand Reputation Matters
Japanese consumers are highly brand-conscious and cautious about new products. We place great importance on trust, reliability, and reputation. Digital marketing often emphasizes testimonials, user reviews, and brand stories to build credibility.
• Longer Consideration Periods
Consumers in Japan tend to take longer to make purchasing decisions. Marketing campaigns often span multiple touchpoints over time, with a focus on education, trust-building, and providing detailed information.
Japan has one of the highest rates of smartphone usage, with most digital interactions happening on mobile devices. Websites and advertisements must be optimized for mobile-first experiences, focusing on fast loading times and easy navigation.
• Yahoo! Japan and Google
While Google dominates in many countries, Yahoo! Japan remains a significant search engine in Japan. SEO strategies must consider both platforms to maximize visibility.
• Preference for Information-Rich Content
Japanese users expect thorough, informative content. Websites and landing pages that provide detailed descriptions, product specifications, and FAQs perform better than those with minimal content.
While mega-influencers are used globally, micro-influencers (key opinion leaders, or KOLs) , such as personal bloggers are particularly influential in Japan. Their loyal followers trust their recommendations, making them valuable partners for targeted campaigns.
Japanese consumers are highly concerned about privacy and data security. Companies must be transparent about data collection practices and comply with Japan's Personal Information Protection Act (PIPA).
• Product Quality and Detailed Descriptions
Japanese consumers have high expectations for product and service quality. Marketing campaigns often highlight product craftsmanship, materials, and attention to detail.
• Customer Support and After-Sales Service
Providing excellent local customer service and after-sales support is crucial in Japan. Brands that offer responsive local support, easy returns, and warranties can gain a competitive edge.